Released on: July 11, 2008, 4:10 am

Press Release Author: Erica Kubersky

Industry: Apparel & Fashion

Press Release Summary: Novacas Shoes, producers of cruelty-free vegan fashionable
footwear, announced today that their Fall 2008 line has been accepted into more
stores than any of their prior offerings.

Press Release Body: July 12, 2008 - Novacas Shoes, producers of cruelty-free vegan
fashionable footwear, announced today that their Fall 2008 line has been accepted
into more stores than any of their prior offerings.

"Our Fall line is our biggest line yet," said Novacas owner Erica Kubersky. "We are
offering more variety than before. We've expanded the styles and colors that are
available, and the reaction from the retail stores has been phenomenal."

Different stores have purchased different lines for resale from Novacas, from
moderate-priced shows to upper end, but two styles stand out: the Pamela Boot and
the Tom Shoe. Kubersky believes that the strong reaction is due to the materials
they use, such as an especially high quality faux suede. This makes the shoes
sturdy and dependable, which is especially important for consumers who buy Novacas
Shoes at Kubersky's retail store, Moo Shoes.

"We prefer to have shoes that are classic in style so that you can wear them for
years to come," continued Kubersky. "Shoes are an investment and we want our
customers to feel great about our products, season after season. No one wants to
open their closet and regret what they bought."

Sales of Novacas shoes to retail stores has been steadily increasing, and this
season is no exception. "The number of stores that carry our product has doubled
since last year, and we expect that growth to continue," said Kubersky. She
believes that the increase in the number of styles and colors is a driving factor.

About Novacas
Novacas is vegan owned and operated business. All of their shoes are produced from
the highest quality synthetics on the market. All of their shoes are produced in
the European factories in accordance with the fair labor standards of the European
Union. For more information, go to www.novacas.com.

About Moo Shoes
MooShoes, Inc. is a vegan-owned business that sells an assortment of cruelty-free
footwear, bags, t-shirts, wallets, books and other accessories. Moo Shoes offers its
services through an online store as well as in its retail store in New York City,
the first cruelty-free store of its kind in New York City. For more information,
contact Erica Kubersky at 866-598-3426 or visit www.mooshoes.com

Web Site: http://www.mooshoes.com

Contact Details: Author Name: Erica Kubersky
Email: erica@mooshoes.com
Pen name (if required): Erica
Address1: 78
Address2: Orchard Street
City: New York
State: NY
Zip: 10002
Country: USA
Phone: 800-598-3426